Diversifying oil to creative industry will boost our economy


The Minister of Information and Culture, Alhaji  Lai Mohammed, has said the nation has gradually begun diversifying its economy from oil to the creative industry to boost its internally generated revenue (IGR) and meet international standard.

The minister represented by the Permanent Secretary in the Ministry, Mrs Grace Gekpe, said this during the grand finale of Queen Moremi Ajasoro (QMA) beauty pageant at Oriental Hotel in Lagos.

TBI Africa reports that the event ended in the early hours of Monday.The minister said the government was focusing its attention on developing the creative sector as an alternative means of boosting the nation’s economy.

“The ministry has discovered that the creative industry is an alternative to oil and that is why we are doing a lot to support the sector,” he said

According to him, the creative industry is an area that opens up employment opportunities for the talented youths, thereby, reducing unemployment and possible youthful crimes.

The minister commended Princess RonkeAdemiluyi, the Heritage Ambassador to QMA, for her efforts in promoting culture, and advised other groups to encourage the youths to develop more interests in promoting their cultures.

“Promoters of our culture and tradition such as Princess Ademiluyi should be encouraged because she is complimenting the efforts of the government to ensure that our culture does not go into extinction.

“Such a cultural pageant as the QMA will also empower young girls not only to learn their traditional language and history, but also make them to be creative and productive,” he said.

The minister also encouraged more groups in the entertainment industry to key into programmes that would promote Made-in-Nigerian fabrics, foods, dances and local languages which would make the country the world’s tourist attraction.

The 2017 QMA pageant produced 22 year-old, Oluwatosin Shola-Shittu, an indigene of IkereEkiti ,Ekiti State as the new queen.Shola-Shittu emerged the winner out of no fewer than 500 young girls who registered for the second edition of QMA cultural beauty pageant.

Shola-Shittu received a cash prize of N5 million, which she was expected to use for investment as part of the empowerment programme of youths initiated by the Ooni of Ife, Oba Adeyeye Ogunwusi , the patron of the pageant.

The new queen was crowned by the outgoing queen, Blessing Animasahun.


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